A STORY AROUND EVERY TURN

Cars

Porsche – 911 GT3 R: See it on our 2025 Concept Lawn

August 17, 2025

2025 has racing fans living a dream—on screen and on track.

Cars

Touring Superleggera – Superleggera Veloce12 Barchetta: See it on our 2025 Concept Lawn

The Superleggera Veloce12 Barchetta—where elegance meets the open air—is a tribute to Italian design, engineering heritage, and the raw thrill of manual performance.

Cars

Zenvo Automotive – Zenvo Aurora Agil: See it on our 2025 Concept Lawn

The Zenvo Aurora was launched at Pebble Beach in 2023 in two model designations - the more GT-focused ’Tur’ and, the model on display, the track-focused and more aerodynamically aggressive ‘Agil’.

Cars

Lucid – Lucid Gravity X: See it on our 2025 Concept Lawn

The Lucid Gravity redefined the SUV. Now, the Lucid Gravity X concept redefines what a trail-ready adventure vehicle could be.

Cars

Acura RSX Prototype

August 08, 2025

Join @Acura on our Concept Lawn Sunday, August 17th as the performance brand celebrates the global debut of the RSX Prototype.

Cars

BMW Art Cars Past and Present to be Featured at the 2025 Pebble Beach Concours d’Elegance

July 30, 2025

Creations by Andy Warhol and Julie Mehretu take to the show field to celebrate 50 years of BMW Art Cars.

Cars

Pininfarina’s 95th Anniversary Takes Center Stage at 2025 Pebble Beach Concours

A special Pininfarina Trophy, created for the occasion, will recognize the car that best embodies the spirit of Pininfarina’s 95 years.

Cars

Land Rover Classic Curates a 75-Year History of Great Expedition Vehicles for 2025 Pebble Beach Concours d’Elegance

July 29, 2025

Land Rover Classic will present a collection of ten storied expedition vehicles at the Pebble Beach Concours d’Elegance on August 17, 2025

Cars

Lexus Continues to Electrify Elegance

July 28, 2025

With the All-New ES and Enhanced 2026 RZ, Lexus’ Vision for Electrification Takes Shape at Pebble Beach Concours d’Elegance.

Cars

Casa Ferrari Returns to Pebble Beach, Celebrating a Heritage of Racing

July 15, 2025

A Pebble Beach Automotive Week tradition, the Ferrari Procession and Concorso Ferrari will feature some of the most iconic race cars in Ferrari’s illustrious racing history.