2025 Concept Cars

Along with the beautiful history displayed on the show field on Concours Sunday, the Pebble Beach Concours is also the place to see the future of the automotive industry.

Click here for the story on our Concept Lawn, instituted in 1989, and how it has brought us full circle in many ways.

Acura RSX Prototype

The Acura RSX Prototype previews the brand’s next-generation all-electric model—a premium, performance SUV set to arrive at Acura dealerships in the summer of 2026. The first model engineered on a new Honda global EV platform, RSX will take Acura Precision Crafted Performance DNA into the future with its performance form design and cutting-edge technologies.

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AC GT Roadster

The AC GT Roadster is a cutting-edge modern sports car, using the latest technology and engineering processes. It’s a clean-sheet design from AC Cars, Britain’s oldest active vehicle manufacturer, yet it remains faithful to the spirit of the AC Cobra of the 1960s.

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Aston Martin – Valhalla

The Aston Martin Valhalla is the ultimate driver’s supercar. Even when surrounded by the world’s most forward-thinking automotive designs, the mid-engined hybrid Valhalla stands apart, marking a bold leap into Aston Martin’s high-performance, hybridized future.

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Attucks – Apex APO

Wyclef Jean—megastar, pop sensation, and 1990s Fugees member—launched a prototype for his first-ever supercar in 2023.

That supercar, the Attucks Apex APO, which is due to be released in the winter of 2026, has since been updated in several ways and now includes scanning technology that makes autonomous driving a possibility.

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Bentley Motors – EXP 15

EXP 15 is an all-new concept car from Bentley Motors that describes the future vision for Bentley design DNA.

Inspired by the 1930 Speed Six Gurney Nutting “Blue Train” Coupe, EXP 15 is a contemporary statement that showcases the next evolution of Bentley’s core design principles—upright elegance, the “endless bonnet” line, and the “resting beast” stance.

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Bovensiepen – Zagato

Gran Turismo—a unique category of extraordinary automobiles, a way of life. The first model from the Bovensiepen brand is presented in this automotive tradition.

The Bovensiepen Zagato masterfully combines Italian design with renowned Bavarian engineering. It is a unique automobile created with dedication and craftsmanship to excite automotive enthusiasts. Its shape is a harmonious composition of individual design features and bears the unmistakable signature of the traditional Milanese design studio Zagato.

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Cadillac – Sollei

The SOLLEI concept vehicle is a masterclass in bespoke luxury, integrating iconic Cadillac innovation and design with inviting electric luxury.

Blending sun (“SOL”) and leisure (“LEI”), SOLLEI represents an optimistic desire for open-air individuality, celebrating summer travel rich with unexpected discoveries and a sense of occasion.

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Infiniti – QX65 Monograph

Confident. Sleek. Elevated. The QX65 Monograph concept crossover marks a bold new chapter for INFINITI, continuing the brand’s evolved design direction.

With its daring, unapologetic stance and graceful coupe proportions, the QX65 Monograph balances bold form with extraordinary character, making an unmistakable visual statement.

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Karma Automotive – Amaris

Karma Automotive is California’s first and only full-line ultra-luxury vehicle manufacturer, and the 2027 Karma Amaris makes its official Global Premiere amidst Pebble Beach Automotive Week.

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Lamborghini – Fenomeno

Lamborghini unveils the Fenomeno, a hypercar limited to just 29 units, celebrating 20 years of the Lamborghini Centro Stile. Debuting amidst Pebble Beach Automotive Week, the Fenomeno embodies the brand’s “Iconic and Essential” design philosophy and is the most powerful and fastest Lamborghini ever.

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Lexus – Lexus Sport Concept

Lexus continues to evolve its progressive design language with the global debut of the Lexus Sport Concept.

This dynamic vehicle draws inspiration from prior Lexus high-performance coupe designs while forging a new, modern, and very dynamic visual identity for the Japanese luxury brand.

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Lucid – Lucid Gravity X

The Lucid Gravity redefined the SUV. Now, the Lucid Gravity X concept redefines what a trail-ready adventure vehicle could be.

Equipped to explore the world’s most untamed edges, it combines advanced on- and off-road readiness with the original model’s incredible range, extraordinary space, and world-class performance. This is Lucid’s most adventurous concept yet.

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Maserati – MCPURA

Maserati introduces MCPURA, a bold evolution of the brand’s MC20 halo car, which perfectly embodies the House of the Trident’s core values of performance, elegance, and sportiness.

Powered by the iconic 630-hp in-house Nettuno V6 engine with Formula 1-derived pre-chamber combustion technology, and engineered entirely in Modena, Italy, MCPURA delivers a visceral driving experience with refined Italian craftsmanship and cutting-edge design.

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Mercedes-AMG – CONCEPT AMG GT XX

The CONCEPT AMG GT XX serves as a pioneering technology program and offers an impressive glimpse into our future all-electric platform from Mercedes-AMG.

It encompasses cutting-edge technology and innovations, precision engineering, and an architecture designed from the ground up for limitless performance on the road and at the charger.

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Nichols N1A

Inspired by the legendary McLaren M1A, the car that launched a global brand, and the unbeatable MP4/4, the car that dominated the 1988 Formula 1 season in the hands of Ayrton Senna and Alain Prost, the Nichols N1A delivers an unadulterated connection to the road, all wrapped up in modern day Can-Am bodywork.

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Automobili Pininfarina – Battista

The Automobili Pininfarina Battista is a fully electric GT hyper car designed and individually hand-crafted in Italy.

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Porsche – 911 GT3 R

2025 has racing fans living a dream—on screen and on track.

In F1® The Movie, directed by Joseph Kosinski (of Top Gun: Maverick) and produced by Jerry Bruckheimer and Brad Pitt, cinema and motorsport converge in spectacular fashion. Pitt stars as Sonny Hayes, piloting a Porsche 911 GT3 R for fictional team Chip Hart Racing in a high-stakes endurance comeback that begins at the legendary 24 Hours of Daytona.

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Touring Superleggera – Superleggera Veloce12 Barchetta

The Superleggera Veloce12 Barchetta—where elegance meets the open air—is a tribute to Italian design, engineering heritage, and the raw thrill of manual performance.

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An Unmatched Tradition of Automotive Excellence since 1950

August 16, 2026 — Just 356 Days left!