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The Pebble Beach Tour d’Elegance Celebrated 27 Years This August

December 3, 2025

Pictured above: Spectators walk amidst the cars before they take off on the Tour d’Elegance.

On Thursday morning of Pebble Beach Automotive Week, the vast majority of Pebble Beach Concours entrants rose before the sun to queue up for the 27^th annual Pebble Beach Tour d’Elegance presented by Rolex.

“Over the past 27 years, our enduring partnership with Rolex has helped the Pebble Beach Tour d’Elegance grow into a marquee event in its own right—one that celebrates the spirit of driving as much as the art of the automobile. The Tour has become both a joyful tradition and an essential component of Concours judging, reminding us that these remarkable cars were built to be experienced on the road,” stated Vice President/Business Development of the Pebble Beach Concours, Sean Jacobs.

*The 1953 OSCA MT4 Barchetta rounds the first corner at the start of the Tour.*

The first entrants arrived at 7:00 am and spectators were welcomed to walk amidst the beautiful cars before the Tour took off. Music was playing, photos were taken, and coffee and donuts were enjoyed.

While entrants are not required to participate in the Tour, this year a total of 190 cars did so, heightening the competition on Concours Sunday because cars that complete the Tour get the nod if they tie in class competition.

Leading up to the Ready-Set-Go moment, engines start to roar around 9:30 am as the first group of cars get ready to take off on the Tour. Spectators gather in the row of bleachers set along the start to watch the cars begin their journey. The morning was filled with big smiles, revving engines, and exhilarating anticipation for how the competition would unfold on Concours Sunday.

*A few cars from the Land Rover Special Expedition class drive in line down the road.*

Following their departure, the cars pass by The Lodge to get their first photo. This photo op has become a tradition over the years, and photos are framed gifts to thank entrants for participating in the Tour.

*The 1941 Chrysler Thunderbolt LeBaron Convertible passes by The Lodge at Pebble Beach.*

From here, the cars made their way along 17-Mile Drive towards Highway 1.

*The 1910 Benz 21/80 Prinz Heinrich Renn Wagon in route to the Big Sur Bixby Bridge.*

Cars then head down the coast toward the Big Sur Bixby Bridge. Spectators gathered at turnout spots along the coast, waving with excitement as the cars passed by.

*The 1915 Packard 3-38 Six Five-Passenger Phaeton heads South on the Bixby Bridge.*

The midpoint of the Tour comes several miles after Bixby Bridge, when the cars reach Big Sur, turn around and continue their journey back to Pebble Beach. Upon their return, they are welcomed with a luncheon, where they receive their green Tour ribbon for completion.

*The 1962 Shelby Cobra 289 First Production Roadster on Concours Sunday with its Tour d’Elegance ribbon.*

This year, the luncheon took place at the Mercedes-Benz activation in Concours Village. All Tour participants were invited to enjoy lunch together to kick off the week.

*Participants from the Tour gather at the Mercedes-Benz activation for lunch after completing the drive.*

This integral part of Pebble Beach Automotive Week is a rare and thrilling opportunity for people to see many of the participating cars in motion. Not only is it a unique experience for spectators, it also is a time for participants to reunite with fellow participants and friends who are also participating.