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A special Pininfarina Trophy, created for the occasion, will recognize the car that best embodies the spirit of Pininfarina’s 95 years

Pininfarina will participate in the 2025 edition of the prestigious Pebble Beach Concours d’Elegance, marking a significant milestone in the company’s history, its 95^th anniversary. In honor of this celebration, the Concours has introduced a special new accolade: the Pininfarina Trophy, which will be awarded to the car that best embodies the spirit and legacy of 95 years of Pininfarina design and innovation.

“Pininfarina’s contribution to the history of the automobile, through nearly a century of elegance and visionary aesthetics, is truly immeasurable,” said Sandra Button, Chairman of the Pebble Beach Concours d’Elegance. “Over the years, we’ve had the privilege of welcoming some of Pininfarina’s most iconic creations to Pebble Beach, true works of art in motion. It is a great honor for us to celebrate the company’s 95th anniversary with the inauguration of the Pininfarina Trophy, an award that recognizes not only the beauty of single vehicle, but the enduring legacy of design and innovation that Pininfarina continues to inspire across the automotive world.”

The winner of the Pininfarina Trophy will be selected by a special committee designated by the Concours and will be presented during the award ceremony on Sunday, August 17, 2025, by Silvio Angori, Vice Chairman and CEO of Pininfarina. The trophy itself has been both designed and handcrafted by Pininfarina, serving as a true representation of the brand’s signature design language and artisanal excellence.

“To be celebrated in the United States, one of the most strategic and historically important markets for Pininfarina, is a true honor,” said Angori. “We are proud to have a strong presence in the U.S. with offices in Miami and New York, and to be recognized in an event that is a pinnacle of automotive culture and a global stage for excellence in design. Each year, the Pebble Beach Concours d’Elegance brings together some of the world’s most iconic vehicles, many of which have been shaped by Pininfarina’s unmistakable hand.”

Adding to the celebration, Automobili Pininfarina will unveil the Battista Novantacinque on the Concept Lawn, a unique tribute to the company’s 95th anniversary. Clad in exclusive Exposed Signature Carbon tinted in Rosso Gloss, the Battista Novantacinque is a stunning expression of Italian art and innovation, merging cutting-edge electric performance with timeless design.

Pininfarina
A global icon of Italian style, Pininfarina is recognized for its unparalleled ability to create timeless beauty through its values of elegance, purity, and innovation.Founded in 1930, Pininfarina has evolved from an artisan concern to an international service Group, supreme expression of automotive styling and an established reality in industrial and experience design, architecture, nautical and mobility beyond automotive. A group employing 500 people, offices in Italy, Germany, China, and the United States and listed on the Stock Exchange since 1986. Over the course of nine decades Pininfarina has designed more than 1450 automotive and mobility projects and more than 750 product and architecture projects, receiving more than 90 international design awards in past 10 years.