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New Car Reveals Spark Excitement Among Enthusiasts

October 27, 2026

Pictured above: Spectators walk amidst the cars on the 2026 Concept Lawn.

The Concept Lawn showcases the latest models and concepts – and often plays host to debuts.

This year, the Concept Lawn presented by CARS, featured a total of twenty-one cars showcasing some of the newest models in the automotive industry. To learn more about each concept car featured at this year’s Concours, click here.

In addition to the concept lawn, Pebble Beach also hosted a total of five debuts during Pebble Beach Automotive Week. The manufacturers that debuted cars on property included: Marc Philipp Gemballa, Lucid, Audi, and Forged Cars

The ramp overlooking Stillwater Cover that is used for the Concours Awards Ceremony on Sunday, hosted major debuts earlier in the week, including that of the Marc Philipp Gemballa Marsien GT Roadster Concept and the Audi Nuvolari. Following their debuts, both of these cars were showcased on the Concept Lawn.

Audi Nuvolari

The Audi Nuvolari will be the fastest and most powerful production vehicle in the brand’s history. With the Nuvolari, Audi unveiled its first supercar with a high-performance hybrid powertrain—further accelerating technological progress. With 1,001 PS and a top speed of more than 350 km/h, the Nuvolari is set to become the most powerful vehicle and the fastest production vehicle in the history of the four rings.

Marc Philipp Gemballa Marsien GT Roadster Concept

This road-focused grand tourer is based on the Porsche 992 Turbo S and is strictly limited to just 30 bespoke commissioned examples, raising the total production of the Marsien family to 70 vehicles in honor of the 70th anniversary of Uwe Gemballa.

Other locations on property also host car debuts throughout Pebble Beach Automotive Week. Lucid and Forged cars debuted their latest models in Concours Village and were staged throughout the week.

Lucid Gravity GT-S

The Lucid Gravity GT-S made its debut in Concours Village showcasing how this new model pairs supercar performance with seating for up to seven adults, generous cargo capacity, and an advanced technology platform that defines every Lucid vehicle. 

The Forged Defender 001

The hand-built, all-wheel-drive Forged Defender 001 marked Forged Cars’ US debut. It features a lightweight carbon fiber body and a powerful V8 engine.