Maserati – MCPURA: See it on our 2025 Concept Lawn
August 17, 2025
Maserati introduces MCPURA, a bold evolution of the brand’s MC20 halo car, which perfectly embodies the House of the Trident’s core values of performance, elegance, and sportiness.
Powered by the iconic 630-hp in-house Nettuno V6 engine with Formula 1-derived pre-chamber combustion technology, and engineered entirely in Modena, Italy, MCPURA delivers a visceral driving experience with refined Italian craftsmanship and cutting-edge design.
Handcrafted at the brand’s historic Viale Ciro Menotti plant, it features an updated carbon-fiber body, new styling with GT2 Stradale-inspired details, a redesigned interior with Alcantara accents, and a brand-new steering wheel design.
This super sports car is making its North American debut, in striking Al Aqua Rainbow finish, amidst Pebble Beach Automotive Week, having made its global debut at the 2025 Goodwood Festival of Speed.
MCPURA is available in both Coupé and Cielo convertible forms. The latter features a class-first PDLC glass roof that shifts from transparent to opaque at the touch of a button, offering an unparalleled open-air experience. Coupé and Cielo orders are now open for North American customers, with first deliveries and presence on showroom floors taking place later this calendar year.
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