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Mercedes-Benz Unveils Its Next Chapter at Pebble Beach

August 6, 2026

One hundred forty years after inventing the automobile, Mercedes-Benz returns to Pebble Beach with a new generation of vehicles that continues a story defined not by looking back, but by imagining what comes next.

The Beginning of Tomorrow
Every breakthrough begins with someone unwilling to accept the world as it is. One hundred forty years ago, Karl Benz imagined a world that moved differently and set out to build it.

His invention of the automobile changed history, but the idea behind it proved even more enduring: progress doesn’t happen by preserving what’s possible. It happens by questioning it.

That spirit has shaped Mercedes-Benz ever since. Since 1886, every generation of vehicles has begun with the same impulse—not to repeat the last breakthrough, but to pursue the next one.

A New Generation
With more than 30 new vehicle introductions planned by the end of 2027, Mercedes-Benz is entering into the largest product offensive in its history. 

From the highly anticipated AMG GT 4-Door Coupe to refreshed, refreshed GLE and GLS SUVs, the flagship S-Class and the latest from Mercedes-Maybach, this new generation of vehicles reflect the same forward-looking mindset that has defined Mercedes-Benz since the beginning.

Some of these vehicles will introduce new ideas. Some will influence design, engineering, or performance. And some will one day earn another distinction entirely as collector classics.

The Future Starts Here
Every year, Pebble Beach brings together people who share a fascination with the automobile—not only for what it has been, but for what it can become.

Mercedes-Benz Future Classics Auction House joins that conversation by presenting today’s newest vehicles through a different perspective. Inspired by the world’s leading auction houses, it invites visitors to consider the qualities that define tomorrow’s collector cars while experiencing the next generation of Mercedes-Benz firsthand.

After all, every collector car was once simply something new. At Pebble Beach Concours d’Elegance 2026, Mercedes-Benz offers the rare opportunity to experience these vehicles at the very beginning of their story—and perhaps discover tomorrow’s automotive icons before the rest of the world does.