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New Car Debuts Dazzle Enthusiasts at 2025 Pebble Beach Concours

November 21, 2025

Pictured above:The Concept Lawn is where the latest debuts and the greatest new cars gather on Concours Sunday.

Concept Lawn Hosts the Ultimate New Car Gathering

The Pebble Beach Concept Lawn was established in the late 1980s, and over the past several decades, the lawns and grounds surrounding The Lodge at Pebble Beach have witnessed a multitude of new car debuts in the days leading up to the Pebble Beach Concours—and 2025 was no exception.

The ramp used for the Concours Awards Ceremony hosted several major debuts, including that of the crowd-pleasing new Ford Bronco Roadster Concept and the dramatic Lucid Gravity X.

Some debuts and new car showcases took place alongside or even tucked inside the many hospitality venues hosted by leading manufacturers.

Amidst a fantastic display of its race history, Ferrari shared several recent or soon-to-be-racing-greats including the Ferrari F80 and the Ferrari 499P Modificato, but it reserved a very special podium for its new road-going Ferrari Amalfi.  

Mercedes-AMG displayed the pioneering Concept AMG GT XX, offering a glimpse of its advanced and very tech savvy new all-electric platform.

Cadillac focused attention on the new Sollei, a name calling to mind both sun (“sol”) and leisure—perfect for the California Coast.

Lexus offered its Sport Concept, providing a glimpse of the dramatic ways new technologies can enhance power, athleticism and performance.

To emphasizing its coachbuilding expertise, Bugatti highlighted the one-off Brouillard.

And USSV introduced its all-new Truck-MAD electric pickup truck.

Some cars, such as the Bentley EXP 15 and the Nichols N1A, made their first public appearance on the Concept Lawn itself. The former offered a new vision for future Bentleys inspired by the 1930 Speed Six Gurney Nutting Coupe nicknamed the “Blue Train.” The latter, a high-performance car for road and track created by Steve Nichols and John Minnet, was inspired by the legendary McLaren M1A and MP4/4.

The Concept Lawn also brought together a host of cars making their global or North American debuts amidst Pebble Beach Automotive Week, including (but not limited to!) the Acura RSX Prototype, AC Cars AC GT Roadster, the Alfa Romeo 33 Stradale, the production version of the Aston Martin Valhalla, the Bovensiepen Zagato, the Infiniti QX65 Monograph Concept, the Karma Automotive Amaris, the Lamborghini Fenomeno, the Maserati MCPURA, the Touring Superleggera Veloche Barchetta, and the Zenvo Aurora Agil. And there were exciting new car offerings from Attucks, Automobili Pininfarina, and Porsche.