August 26, 2010


12 Concepts and New Cars Unveiled at 2010 Pebble Beach Concours d’Elegance

Manufacturers Increasingly Look to World's Foremost Collector Car Event to Showcase New Vehicles

PEBBLE BEACH, Calif. (August 26, 2010) — Before viewing any of the 250-plus impeccable classic cars, race machines and motorcycles exhibited at the 60th Pebble Beach Concours d’Elegance, California Governor Arnold Schwarzenegger and Tonight Show host Jay Leno stopped by the event’s concept vehicle and new car display.

Long acknowledged as the world’s top collector car show, the Pebble Beach Concours d’Elegance is becoming a showcase for all the latest offerings from manufacturers. A total of 12 concepts and new cars were unveiled at the 2010 event; eight of these unveilings were world debuts and four were North American debuts.

Thousands of automotive enthusiasts like Gov. Schwarzenegger and Leno witnessed the Aug. 15 Concours, which culminated with a striking white 1933 Delage being named Best of Show. They also observed fresh concepts and models ranging from the latest Lotus to the newest Infiniti.

“Classic cars will always take the headlines at the Pebble Beach Concours d’Elegance,” says Concours Chairman Sandra Button. “But in recent years auto executives have realized that the third week of August attracts a highly-targeted, upscale audience of international automotive enthusiasts to Pebble Beach. Where else can you unveil a new McLaren Supercar or a hybrid Porsche 918 Spyder just a few hundred paces away from a historic 1902 Mercedes Simplex and an elegant 1935 Duesenberg.”

The following is a list of concepts and new models that debuted at the 2010 Pebble Beach Concours.

World Debuts
Bentley Continental GTC Speed 80-11 Edition
Bugatti Veyron 16.4 Super Sport
Infiniti Performance Line™ G Coupe
Infiniti G25 Sedan
Jaguar XJ75 Platinum Concept
Lotus 125 Morgan EvaGT
Rolls-Royce Phantom Drophead Coupe Special Edition

North American Debuts
Aston Martin Rapide Race Car
Alfa Romeo Pandion
McLaren MP4-12C Prototype
Porsche 918 Spyder Concept

The concept lawn in front of The Lodge at Pebble Beach also hosted the Lexus LFA offered by Pebble Beach Resorts' longtime brand partner, Lexus; Cadillac's XTS Platinum Concept; the VSR Concept Sports Rod created by W K Cherry Design; the Maserati GranTurismo Convertible; and the Mercedes-Benz SLS AMG GT3. And in a nod to its heritage, the Ford Motor Company partnered with The Henry Ford museum to bring back the 1962 Mustang I Concept.

Other manufacturers and designers with cars at the 2010 Pebble Beach Concours included Audi, Bertone, Ferrari, Hyundai, MINI, Saab and Spyker.

The 61st Pebble Beach Concours d’Elegance on Sunday, August 21, 2011, will feature Mercedes-Benz and 125 Years of the Automobile, the Stutz Centennial, Edwardian Ghosts, the Ferrari 250 GTO and Italian Motorcycles. Other features — including concepts and new car debuts — will be announced in coming months.

First conducted in 1950, Pebble Beach Concours d’Elegance® ( has grown to be the world’s premier celebration of the automobile. The most beautiful and rare cars are invited to appear on the famed 18th fairway of Pebble Beach Golf Links®, and connoisseurs of art and style flock to see these masterpieces. Charitable donations raised by Pebble Beach Concours d’Elegance® now total over $13 million. Related events include Pebble Beach Tour d’Elegance™ presented by Rolex, Pebble Beach RetroAuto™, and Pebble Beach® Auctions presented by Gooding & Company. Pebble Beach®, Pebble Beach Golf Links®, Pebble Beach Concours d’Elegance®, Pebble Beach Tour d’Elegance™, and Pebble Beach RetroAuto™ are trademarks, service marks and trade dress of Pebble Beach Company. All rights reserved.

Pebble Beach Company, headquartered in Pebble Beach, Calif., owns and operates the world-famous Pebble Beach Resorts®, including The Lodge at Pebble Beach™, The Inn at Spanish Bay™ and Casa Palmero®. The company also operates four renowned golf courses: Pebble Beach Golf Links®, Spyglass Hill® Golf Course, The Links at Spanish Bay™ and Del Monte™ Golf Course. Its other famed properties include the scenic 17-Mile Drive® and The Spa at Pebble Beach™. In addition to the Pebble Beach Concours d’Elegance®, Pebble Beach Resorts® annually hosts the AT&T Pebble Beach National Pro-Am, the Homecare & Hospice First Tee Open at Pebble Beach and the Callaway Golf Pebble Beach Invitational. Pebble Beach Golf Links® has hosted five U.S. Open Championships, including the 2010 U.S. Open, four U.S. Amateurs, and one PGA Championship. For reservations or more information please call (800) 654-9300 or visit

PCGCampbell — Jeff Green (310) 224-4961 (

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