August 12, 2008

FOR IMMEDIATE RELEASE

2008 Pebble Beach Tour d'Elegance Presented by Rolex Adds New Route For Antique Cars, Highlighted by a Stop at the Historic Carmel Mission

14 Antique vehicles begin in the Del Monte Forest and trace portions of 17-Mile Drive, then cruise along the coastline to 237-year-old Carmel Mission

PEBBLE BEACH, Calif. (August 12, 2008) – In 1771, when Father Junipero Serra founded the Carmel Mission, it was a sanctuary for his followers. Two hundred thirty-seven years later, the Mission’s historic courtyard, set at the mouth of the Carmel River on California’s central coast, will serve as a sanctuary for 14 antique vehicles tracing a special Pebble Beach Tour d’Elegance route designed just for them.

The Thursday, Aug. 14 Veteran car route, featuring antique cars built prior to 1916, starts at 9:30 a.m. at Collins Field in Pebble Beach. These vehicles will leave just an hour after more youthful Concours entries depart from that venue and head down Highway One on the main route of the 11th annual Pebble Beach Tour d’Elegance presented by Rolex.

“We want to give every car at the Concours the opportunity to do what cars were meant to do—to prove themselves as roadworthy,” said Sandra Kasky Button, Pebble Beach Concours Chairman. “These great antiques will start in the Del Monte Forest, and then will cruise along Carmel Bay on Scenic Road to the Carmel Mission. I’m so excited about seeing these automotive time capsules rolling into the Mission that my husband Martin and I will be traveling with these Veteran cars.”

Cars created by some of the earliest auto manufacturers, including Peerless, Franklin, Pungs Finch, National, Queen and White, will be among the vehicles strolling through the Mission’s carriage gates (built to accommodate real carriages) and into the central courtyard. From there, Tour participants will receive a behind-the-scenes walk around the Mission.

“I can’t think of a more receptive, understanding group to learn about the restoration and conservation of the Mission,” says Lou Sanna, Carmel Mission Managing Curator & Director of Facilities. “The Carmel Mission was in total ruins until its initial restoration in the 1880s, and numerous major restorations have followed, beginning in the 1930s. Today, like the antique cars that will be visiting, the mission is in remarkable shape for its age.”

The Carmel Mission, one in the chain of 21 California missions built between 1769 and 1823 from San Diego up the coast to Sonoma, attracts visitors from around the world to see its unique Moorish influences, stately stone church and beautiful gardens. In fact, the Carmel Mission is considered the most beautiful of the missions; it was the favorite of Father Serra, known as “presidente of the missions,” and it’s where he is buried.

“Every one of the missions represents a significant chapter in the history of California, especially the Carmel Mission, which served as Father Serra’s headquarters,” says Button. “Similarly, every one of these antique cars represents a significant chapter in the history of the automobile.”

The Carmel Mission is ready to welcome the public to this Aug. 14 event, with the antique vehicles scheduled to enter the carriage gates at approximately 10:15 a.m.

---

First conducted in 1950, the Pebble Beach Concours d’Elegance® (www.pebblebeachconcours.net) has grown to become the world’s premier celebration of the automobile. Only the most beautiful and rare cars are invited to appear on the famed 18th fairway of Pebble Beach Golf Links®, and connoisseurs of art and style flock to see these masterpieces. Charitable donations raised by the Pebble Beach Concours d’Elegance® now total over $10 million. Related events include the Pebble Beach Tour d’Elegance™ presented by Rolex, Pebble Beach RetroAuto™, and the Pebble Beach® Auction presented by Gooding & Company.

Pebble Beach®, Pebble Beach Golf Links®, Pebble Beach Concours d’Elegance®, Pebble Beach Tour d’Elegance™, and Pebble Beach RetroAuto™ are trademarks, service marks and trade dress of Pebble Beach Company. All rights reserved.

Pebble Beach Company, headquartered in Pebble Beach, Calif., owns and operates the world-famous Pebble Beach Resorts®, including The Lodge at Pebble Beach™, The Inn at Spanish Bay™ and Casa Palmero®. The company also operates four renowned golf courses: Pebble Beach Golf Links®, Spyglass Hill® Golf Course, The Links at Spanish Bay™ and Del Monte™ Golf Course. Its other famed properties include the scenic 17-Mile Drive® and The Spa at Pebble Beach™. In addition to the Pebble Beach Concours d’Elegance®, Pebble Beach Resorts® annually hosts the AT&T Pebble Beach National Pro-Am, The Walmart First Tee Open at Pebble Beach and the Callaway Golf Pebble Beach Invitational. Pebble Beach Golf Links® has hosted four U.S. Opens, four U.S. Amateurs, one PGA Championship, and will host its fifth U.S. Open in 2010. For reservations or more information please call (800) 654-9300 or visit the Website at www.pebblebeach.com.

# # #

Contact:
Jeff Green
(310) 224-4961
jgreen@pcgcampbell.com

Back to News »